In a one-year pilot phase, curators have evaluated examples from the extensive collection of items in order to verify its significant importance in terms of design history. Pioneering brands and companies such as Thonet, Braun, Knoll International, Wilde & Spieth, Gebr. Peill & Putzler Glashüttenwerke GmbH, Jenaer Glaswerk Schott & Genossen are represented. Together with many others, they reflect key development processes in modern product design and bear witness to the wealth of ideas from leading designers such as Wilhelm Wagenfeld, Max Bill, Dieter Rams, Hans Gugelot, Egon Eiermann and Günter Kupetz. With protagonists such as Willi Moegle, Karl Schumacher and Adolf Lazi, even still-life photography is changing - and becoming the setting for modern brand communication.